
Mr. Shreevats Jaipuria
Vice Chairman, Seth M. R. Jaipuria Schools
“Each promoter's energy is something one family alone could not bring.”On franchising
Session recap
Turning aspirations into actions
Mr. Shreevats Jaipuria opened INSIGNIA 2026 by welcoming every promoter — those who had been part of the journey and those just beginning it. More than eighty years ago his forefathers set out to bring quality education to towns and cities across India; the family has been in education since 1945, opening its first school in Gomtinagar, Lucknow in 1992. Since 2014, through the collective energy of promoters, the network has grown to 62 operational schools with 25 under implementation and 57,000 students, heading toward 70,000 next year.
He was clear about why the group grows with promoters rather than alone. The insight, ambition and ownership each promoter brings to a school is something one family or one team simply could not — so franchising is not merely a way to grow, but a way to deliver far greater quality and ownership for every stakeholder.
Before the talk he did something unusual: he called students, parents, teachers, principals and promoters to look at Jaipuria through their eyes. Students spoke of discovery — "help me discover what I can become" — of achievement, exposure and confidence. A parent who had lost his wife said the school had given his daughter "pachas maa," fifty mothers in its teachers. Teachers, many of whom had worked at three or four chains, said Jaipuria helped them become better teachers, and spoke passionately about JLearn and Upskill. Principals valued systems because systems produce autonomy — a framework within which to show autonomy rather than rebuild everything.
“Systems produce autonomy. A framework doesn't limit you — it means you are not rebuilding everything from scratch.”
Four priorities, he said, turn aspirations into actions: know every child (individual attention and base academic needs); prepare them not only academically but for life; develop great people; and unlock collective strength. On academics, centralised curriculum, lesson plans and benchmark assessments across grades 3, 5 and 8 now cover about 12,000 students a year, with roughly 9% score growth between the start and end of the year. Beyond the baseline, Jeet scholarships, Siddhi awards and iDeal 2.0 interdisciplinary learning push students higher.
Outside academics — personality, sports, fitness and communication. As India grows richer it is not growing fitter, so events like Pinnacle build a culture where sport and fitness are celebrated, and he flagged mental fitness as the next frontier. Communication and English matter, so the network launched Rehearsal Junior, an AI coach for communicative English for classes 6–8, with a mobile app coming and a rollout to classes 3–5. Sanskar, sanskriti and sanskrit root children in their past to make them steadier citizens of a rapidly changing future.
Developing great people sits at the heart of it: JLearn, the new JSTART induction course, Upskill for community, and Classroom Edge for mentoring. For administrators, admissions and marketing staff there are JIP and JConnect; for recruitment, JGrow now screens teachers through AI to reach more candidates with an objective, updated database. The lesson from teachers: they value the brand and the learning far more than they say at increment time, and the ones who value it most add the most in the classroom.
He closed on collective strength — every promoter building for their own reasons, yet each building on top of what the others build. Students who thrive, parents who trust, teachers who grow, promoters who gain in impact and name. "We are stronger together because of each and every one of you."
Editorial summary compiled by the LDP team — not a verbatim transcript. Spotted an inaccuracy? Let us know.
Watch the welcome and keynote address — Shreevats Jaipuria, Day 1 of INSIGNIA 2026.
Key takeaways
- 1
Franchising is a quality strategy, not just a growth one
The ownership, insight and ambition each promoter brings lifts quality beyond what a single owner-operator can. Growth with partners delivers greater ownership for every stakeholder, not just more centres.
- 2
Listen across stakeholders before you lead
Students, parents, teachers and principals each see a different Jaipuria. Calling them before shaping the agenda surfaces what actually matters — discovery for students, care for parents, growth for teachers, autonomy for principals.
- 3
Set a baseline, then chase the ceiling
Centralised curriculum, lesson plans and benchmark assessments guarantee a floor of quality; Jeet scholarships, Siddhi awards and iDeal 2.0 give ambitious students room to exceed it.
- 4
Treat fitness, communication and character as core
Physical and mental fitness, spoken English (Rehearsal Junior) and sanskar are part of the promise, not extras. A child who finds excellence in one facet carries that confidence into the rest.
- 5
Invest in people as the multiplier
Teacher training (JLearn, JSTART, Upskill, Classroom Edge), AI-assisted recruitment (JGrow) and admin platforms (JIP, JConnect) are where school quality is actually built — systems lift the floor, people lift the ceiling.
- 6
School is a long-term play
Build with a ten-to-fifteen-year horizon and the patience to match. A school is not built in a week or a quarter; the 1992 Lucknow school that doubters said would fail is today the heart of its city.
What he spoke on
- 80 years of the Jaipuria family in education, and the 2014 decision to grow with promoters
- 62 schools, 25 under implementation, 57,000 students — and the numbers behind the network
- Why franchising delivers greater quality and ownership than company-owned schools
- Listening across stakeholders: students, parents, teachers, principals, promoters
- Four priorities: know every child, prepare for life, develop great people, unlock collective strength
- Academics — curriculum, lesson plans, benchmark assessments, scholarships and iDeal 2.0
- Beyond academics — Pinnacle, mental fitness, Rehearsal Junior and spoken English
- Developing great people — JLearn, JSTART, Upskill, Classroom Edge, JGrow
- Collective strength and learning from one another
Q&A captured
Q. Why franchise rather than open more company-owned schools?
The energy, insight and ambition each promoter brings to their school is something one family, one team, simply cannot. Franchising is not just a way to grow — it is a way to deliver far greater ownership and quality for every stakeholder.
Q. You spoke to teachers before this talk. What surprised you?
Teachers who had worked at three or four chains said Jaipuria helps them become better teachers, and spoke passionately about JLearn and Upskill. They value the learning and the brand more than they say at increment time — and the ones who value it most add the most in the classroom.
Q. How do benchmark assessments actually help?
About 12,000 students across grades 3, 5 and 8 are measured at the start and end of the year. Being larger lets us prepare teachers better and gives a quantitative read — roughly 9% growth in scores from beginning to end of the year — on whether students are actually progressing.
